This site (“our site”) is operated by a member of the Alliance Pharma group of companies, the ultimate holding company of which is Alliance Pharma plc (registered in England and Wales with company number 4241478 and registered address Avonbridge House, Bath Road, Chippenham, Wiltshire SN15 2BB, United Kingdom.

All references to ‘our’, ‘us’, ‘we’, ‘company’ or “Alliance” within these terms are deemed to refer to Alliance Pharma plc, its subsidiaries, affiliates and associates.

This page (together with the documents referred to on it) tells you the terms of use on which you may make use of our site, whether as a guest or a registered user and any products, software, services and apps provided to you or from our site (collectively known as the “services”).

The Terms form a legally binding agreement between you and us. Please read these terms of use carefully before you start to use the site. Your legal agreement is made of these terms of use, the privacy policy and the acceptable use policy (collectively called the Terms).

Permission to access and use this site and its services is granted subject to your acceptance of the Terms. By using our site or any of the Services, you indicate that you accept these Terms and that you agree to abide by them. If you do not agree to these Terms, please refrain from accessing and using our site and services. The Terms apply to all users of our site including users who also contribute video or photographic content, information and other materials or services to the site.

You may not use the site or the Services and may not accept the Terms if (a) you are not of legal age to form a binding contract (unless otherwise clearly specified in writing), or (b) you are a person who is either barred or otherwise legally prohibited from receiving or using the Services under the laws of the country in which you are resident or from which you access or use the Services.


1.1. Accessing our site

Access to our site is permitted on a temporary basis, and we reserve the right to withdraw or amend the service we provide on our site without notice (see below). We will not be liable if for any reason our site is unavailable at any time or for any period.

From time to time, we may restrict access to some parts of our site, or our entire site, to users who have registered with us.

When using our site, you must comply with the provisions of our acceptable use policy.

You are responsible for making all arrangements necessary for you to have access to our site. You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these terms, and that they comply with them.

1.2. Reliance on information posted

Commentary and other materials posted on our site are not intended to amount to advice on which reliance should be placed. We therefore disclaim all liability and responsibility arising from any reliance placed on such materials by any visitor to our site, or by anyone who may be informed of any of its contents. If you access this our site from outside the UK, no representation or warranty is made as to whether the information available in this our site complies with the regulatory regimes of your country of access.

1.3. Our site changes regularly

We aim to update our site regularly, and may change the content at any time. If the need arises, we may suspend access to our site, or close it indefinitely. Any of the material on our site may be out of date at any given time, and we are under no obligation to update such material.

1.4. Exclusion of Warranties

The material displayed on our site and the Services are provided “as is” and without any guarantees, conditions or warranties as to its accuracy

In particular we do not represent or warrant to you that

  • your use of the site or Services will be uninterrupted, timely, secure or free from error
  • any information obtained by you as a result of your use of the site or Services will be accurate or reliable, and
  • that defects in the operation or functionality of any software provided to you as part of the site or Services will be corrected

1.5. Our liability

To the extent permitted by law, we, other members of our group of companies and third parties connected to us hereby expressly exclude:

  • All conditions, warranties and other terms which might otherwise be implied by statute, common law or the law of equity.
  • Any liability for any direct, indirect or consequential loss or damage incurred by any user in connection with our site or in connection with the use, inability to use, or results of the use of our site, any sites linked to it and any materials posted on it, including, without limitation any liability for:
  • loss of income or revenue;
  • loss of business;
  • loss of profits or contracts;
  • loss of anticipated savings;
  • loss of goodwill;
  • wasted management or office time; and
  • for any other loss or damage of any kind, however arising and whether caused by tort (including negligence), breach of contract or otherwise, even if foreseeable, provided that this condition shall not prevent claims for loss of or damage to your tangible property or any other claims for direct financial loss that are not excluded by any of the categories set out above.

This does not affect our liability for death or personal injury arising from our negligence, nor our liability for fraudulent misrepresentation or misrepresentation as to a fundamental matter, nor any other liability which cannot be excluded or limited under applicable law.

Nothing in the Terms shall affect any statutory rights which you are entitled to as a consumer and that you cannot contractually agree to alter or waive.

Information about you and your visits to our site

We process information about you in accordance with our privacy policy. By using our site, you consent to such processing and you warrant that all data provided by you is accurate.

We will not be responsible, or liable to any third party, for the content or accuracy of any materials posted by you or any other user of our site.

We have the right to remove any material or posting you make on our site if, in our opinion, such material does not comply with the content standards set out in our acceptable use policy.

You retain all of your ownership rights If you post any videos, pictures, or text to our site by invitation, (your Submissions), you will retain ownership rights, but you are required to grant limited licence rights to us and other site users (see “Rights you licence “ below)

You understand and agree that you are solely responsible for your own Submissions and the consequences of posting or publishing them. Unless clearly indicated otherwise we do not endorse any Submission you post or any opinion, recommendation, or advice expressed therein, and we expressly disclaim any and all liability in connection with your Submissions.

You represent and warrant that you have (and will continue to have during your use of the Services) all necessary licenses, rights, consents, and permissions which are required to enable us to use your Submissions

for the purposes of the provision of the services, and otherwise to use your Submissions in the manner contemplated by the site and these Terms.

1.6. Rights you licence

When you upload or post a Submission to the site, you grant:

  • us a worldwide, non-exclusive, royalty-free, transferable licence (with right to sub-licence) to use, reproduce, distribute, prepare derivative works of, display, and perform that submission in connection with the provision of the Services, including without limitation for promoting and redistributing part or all of the site (and derivative works thereof) in any media formats and through any media channels;
  • to each user of the site, a worldwide, non-exclusive, royalty-free, licence to access your User Submissions through the Website, and to use, reproduce, distribute, prepare derivative works of, display and perform such User Submissions to the extent permitted by the functionality of the Website and under these Terms.

The above licenses granted by you are irrevocable unless the site provides you with functionality to remove or delete your submissions from the site, in which case the above licenses granted by you are terminated when you remove or delete such submission.

1.7. Viruses, hacking and other offences

You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of service attack.

By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately.

We will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our site or to your downloading of any material posted on it, or on any site linked to it.

1.8. Linking to our site

Unless we clearly indicate on our site or you have our specific prior written permission

  • You may only link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it, but you must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.
  • You must not establish a link from any site that is not owned by you.
  • Our site must not be framed on any other site, nor may you create a link to any part of our site other than the home page. We reserve the right to withdraw linking permission without notice. The site from which you are linking must comply in all respects with the content standards set out in our acceptable use policy.

1.9. Links from our site

Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. We have no control over the contents of those sites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them or for the content, privacy policies or practices of any third party web sites or services.

You acknowledge and agree that we are not responsible for the availability of any such external sites or resources, and do not endorse any advertising, products or other materials on or available from such web sites or resources.

You acknowledge and agree that we are not liable for any loss or damage which may be incurred by you as a result of any reliance placed by you on the completeness, accuracy or existence of any advertising, products or other materials on, or available from, such web sites or resources.

We encourage you to be aware when you leave our site and to read the terms and conditions and privacy policy of each other site that you visit.

1.10. Copyright, Trade Marks and Intellectual Property

We are the owner or the licensee of all intellectual property rights in our site, and in all the material published on it, including without limitation all trade marks, names and logos. These works are protected by intellectual property rights laws and treaties around the world. All such rights are reserved. Nothing on this site should be considered to be granting a licence to use any of the above mentioned rights without our express written consent.

1.11 Restrictions

Visitors to our site shall not:

  • copy, reproduce, republish, download, distribute, display, sell, license, post, broadcast, transmit, distribute, store or otherwise use or exploit the material on our site or our site itself (a) for any commercial purpose; (b) for incorporation in any other work or material whether in hard copy or electronic or any other form; (c) to make them appear part of any third party’s site or electronic database or retrieval system; or (d) in any other way or purpose whatsoever except for viewing, printing or saving a back-up copy to your local hard disk for your own personal, non-commercial use;
  • use our site or the material on our site in any other way without our prior written permission;
  • or do anything which causes damage to our site.

You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way. You must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text. Our status (and that of any identified contributors) as the authors of material on our site must always be acknowledged. You must not use any part of the materials on our site for commercial or political purposes without obtaining express written consent to do so from us or our licensors.

If you print off, copy or download any part of our site in breach of these terms of use, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

1.12. Waiver

You agree that if we do not exercise or enforce any legal right or remedy contained in these Terms), this will not be taken to be a formal waiver of our rights and that those rights or remedies will still be available to us.

1.13. Assignment

The Contract is between the Company and the Customer as principals and under no circumstances shall the Customer assign the benefit or burden of it without the prior written consent of the Company. The Company shall be entitled to assign or sub-contract the whole or part of its obligations under the Contract.

1.14. Severability

In the event of any provision of these Terms being or becoming void in whole or in part the other provisions of these Terms shall remain fully valid and enforceable and void provisions shall, where appropriate, be replaced in accordance with the meaning and purpose of these Conditions.

1.15. Third party rights

You acknowledge and agree that each member of the group of companies of which Alliance Pharmaceuticals Limited is a part shall be third party beneficiaries to the Terms and that such other companies shall be entitled to directly enforce, and rely upon, any provision of the Terms which confers a benefit on (or rights in favour of) them. Other than this, no other person or company shall be a third party beneficiary of the Terms or any rights pursuant to the Contract (Rights of Third Parties) Act 1999 (the “Act. Any right or remedy of a third party which exists or is available apart from the Terms and the Act is not affected.

1.16. General

All references to any statute or statutory provision shall be deemed to include references to any statute or statutory provision which amends, extends, consolidates or replaces the same.

1.17. Entire Agreement

The Terms constitute the whole legal agreement between you and us and govern your use of the site and Services and completely replace any prior agreements between you and us in relation to the site and Services.

1.18. Variations

We may revise these terms of use at any time by amending this page. You are expected to check this page from time to time to take notice of any changes we made, as they are binding on you. Some of the provisions contained in these terms of use may also be superseded by provisions or notices published elsewhere on our site. You understand and agree that if you use the site or Services after the date on which the Terms have changed, we will treat your use as acceptance of the updated terms.

1.19. Jurisdiction and applicable law

These terms of use and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales. Notwithstanding this, you agree that we shall still be permitted to apply for injunctive remedies (or other equivalent types of urgent legal remedy) in any jurisdiction.

1.20. Your concerns

If you have any concerns about material which appears on our site, please send an email to or write to us at our registered address.


The Alliance Pharmaceuticals group takes the privacy of its users seriously. We are committed to safeguarding the privacy of our users while providing a personalised and valuable service. This Privacy Policy statement explains the data processing practices of the Alliance group. If you have any requests concerning your personal information or any queries with regard to these practices please contact our Privacy Officer by e-mail at

Our sites may contain links to third party sites which are not subject to this privacy policy. We recommend that you read the privacy policy of any such sites that you visit.

2.1. Information Collected

Personal information is collected by Alliance. Alliance Pharmaceuticals Limited is registered with the UK’s Information Commission as Data Controller in accordance with the Data Protection Act 1998. References in this privacy policy to “ALLIANCE”, “we”, “us”, “our” or similar refer to Alliance Pharmaceuticals Limited and references to “ALLIANCE sites” refer to any of our websites from which you have accessed this privacy policy.
Company: Alliance Pharmaceuticals Limited
Registered Office: Avonbridge House, Bath Road, Chippenham, Wiltshire, SN15 2BB
Registered Number:3250064
Data Protection Registration Number:Z8042809

We collect personally identifiable information about you (your “Data”) through:

  • the use of enquiry and registration forms
  • the provision of your details to us either online or offline
  • The use of Cookies (see the Use of Cookies section further on)

The elements of your Data that we collect may include:

  • Name
  • Job title
  • Company name
  • Company address, phone and fax number
  • Home address and phone number
  • Mobile telephone number
  • E-mail address
  • Date of birth
  • Market research data
  • Usage statistics

If you are a user of any of our websites we may also collect information that we request from you regarding your use of the service or that we collect automatically about your visit to our sites. Please see the Use of Cookies section below for more details.

2.2. Use and Disclosure of Personal Information

We use your Data for purposes which may include:

  • providing our users with a personalised service
  • processing enquiries
  • conducting market research surveys
  • allowing users to participate in interactive features of our service, where they choose to do so
  • running promotions
  • providing you with information about products and services we offer (if you agree to receive such information
  • sharing your Data with third party organisations who offer KELO-COTE® products and related services which we feel may be of interest to you (if you agree to this sharing of data and receipt of such information)
  • monitoring compliance with our Terms and Conditions

If you wish to receive information about Alliance products or services, please indicate your preferences using the consent boxes when providing us with your Data.

We may also disclose your information to business partners and to third party suppliers we engage to provide services which involve processing data on our behalf, successors in title to our business or in accordance with a properly executed court order or as otherwise required to do so by law. We reserve the right to fully co-operate with any law enforcement authorities or court order requiring or requesting us to disclose the identity or other usage details of any user of our sites.

We also use information in aggregate form (so that no individual user is identified by name):

  • to build up marketing profiles
  • to aid strategic development
  • to manage our relationship with business partners and to third party suppliers
  • to audit usage of the site.

2.3. Use of Cookies and Other Tracking Devices

There are two types of cookies: session cookies and persistent cookies. Session cookies are created temporarily in your browser’s subfolder while you are visiting a website. Once you leave the site, the session cookie is deleted. On the other hand, persistent cookie files remain in your browser’s subfolder and are activated again once you visit the website that created that particular cookie. A persistent cookie remains in the browser’s subfolder for the duration period set within the cookie’s file.

We may use cookies to help personalise your use of our sites. A cookie is a small piece of information which is sent to your computer’s hard drive by the web server so that the website can remember who you are. This information may include information relating to your use of our sites, information about your computer such as the computer’s IP address and browser type, demographic data and, if you arrived at our site via a link from third party site, the URL of the linking page. If you are a registered user or subscriber this may include your name and email address which may be transferred to data processors for registered user or subscriber verification purposes.

We use information from cookies for purposes which may include:

  • identifying returning users, registrants and subscribers and to allow them to be presented with a personalised version of the site
  • eliminating the need for returning users to re-enter their login details
  • enabling you to move more easily around our sites
  • tracking your use of our sites to better develop our sites in accordance with your requirements
  • monitoring compliance with our Terms and Conditions.

You can delete cookies from your hard drive at any time however this will mean that any settings such as your stored username and password will have to be reset. You can set your internet browser so that it will not allow cookies to be stored on your computer. This may reduce functionality of the site, prevent access to registration/subscription-only areas of the site and mean that certain features or content will not be available to you. Further information on how to prevent cookies from being stored on your computer can be found on under the ”manage cookies” section. Alternatively go to the help menu within your internet browser.

Our website uses Google Analytics cookies. Information collected by these cookies will be transferred to and stored by Google on servers in the USA in accordance with its privacy practices. For further information of Google’s privacy practices and how this applies to Google analytics, please visit:

You may also refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of ALLIANCE sites. By using this website, you consent to the processing of data about you by those service providers in the manner and for the purposes set out above.

What happens if I say ‘no’ to allowing cookies in my browser? Will the site still work?

The website will still work and you will be able to get the information you need from the site. But as we develop how the site works and offer more sophisticated services through it this will most likely rely on cookies. For example if we begin to tailor the content to your interests as expressed by your browsing behaviour this depends on cookies. If you have declined cookies then this kind of service will not be available to you.

What is the impact for

If you decline cookies then we will not be able to count your site usage in the statistics that we gather about use of the site. We use Google Analytics to count the number of people who use the site and to analyse how they use it. We do this to make sure that our sites are as good as they can be and this is the primary evidence we use when trying to improve what we offer to users.

If you decline cookies then your site usage won’t be counted and measured in this way so we won’t be able to take your actions into account when analysing data and seeking to improve our service based on that analysis.

2.4. Security Policy

Alliance has appropriate measures in place to ensure that our users’ Data is protected against unauthorised access or use, alteration, unlawful or accidental destruction and accidental loss. User Data may be transferred outside the ALLIANCE group to data processors such as fulfillment houses but they will act only on our instructions to provide the services required.

2.5. Transfer of Data

The Internet is a global environment. Using the Internet to collect and process personal data necessarily involves the transmission of data on an international basis. Therefore, by browsing the Alliance sites and communicating electronically with us you acknowledge and agree to our processing of personal data in this way. By agreeing to our transfer of your Data to third party organisations for them to send you details of products and services offered (as detailed above) you are deemed to provide your consent to any transfer of your Data to organisations based outside the European Economic Area.

2.6. User Access and Control of Data

If you wish to amend any of the Data which we hold about you, or update your marketing preferences, please contact or write to us at our registered address.

All users

In accordance with the Data Protection Act 1998, you may request a copy of the personal information we hold about you by contacting the Privacy Officer by e-mail at or writing to:

Company Secretary, Alliance Pharmaceuticals Limited, Avonbridge House, Bath Road, Chippenham, Wilts SN15 2BB United Kingdom

We may charge the statutory allowable fee for provision of this information.

2.7. Children Under 14

We do not intentionally collect any information on children under 14 years of age. We will undertake to delete any details of such users where a parent or guardian has notified us that any such details have been obtained.

2.8. Changes to this Policy

This policy is effective from 29 June 2012. From time to time we may make changes to this privacy policy statement to reflect any changes to our privacy practices in accordance with changes to legislation, best practice or website enhancements.

Thank you for visiting our site.


You can buy KELO-COTE® direct from online stores including Amazon and many high street pharmacists. Take a look at the full list below.